Beihang established New Media and Art major in 2002, and it has become an independent school in 2006.The school emphasizes the deep integration of fine arts and design, the intersection and fusion of art design and information technology, adheres to the strengthening of mainstream disciplines and the optimization of intersectional disciplinary features, constructs an aesthetic general education system, and aims to cultivate artistic talents with innovative and practical abilities.

The school fully utilizes the support of high-end bases such as the Virtual Reality Technology and System National Key Laboratory and the Digital Media Beijing Key Laboratory, absorbs students to participate in national and provincial-level design projects, and cultivates compound talents with both artistic quality and digital technology ability. The school adheres to the educational philosophy of valuing quality and pursuing excellence, implements small-class teaching, tutorial system, and individualized teaching in art education, actively adapts to the development trend of the information age and social needs, and is committed to the construction and talent cultivation of new media art design disciplines featuring network communication.