The school of New Media Art and Design has four disciplinary directions including artistic innovative design theory, immersive experience and interactive design, information art design, innovative product design and ergonomics. Since the establishment of the major, Beihang has emphasized the cross-discipline integration of art, design, information technology, and engineering technology, and has explored and practiced in aspects of talent cultivation, curriculum system, and cross-innovation mechanism, broadening the characteristic direction of combining digital media art and virtual reality, and achieving remarkable results, which has important influence in China. Teachers researched on both art and technology, with fruitful academic achievements.

They have undertaken a number of key tasks and formed advantage in platform innovation. The construction and development of design science at Beihang University will further leverage the advantages of multidisciplinary integration and rapidly form a distinctive first-class design discipline.